Madam Stoltz

Madam Stoltz
Madam Stoltz
Madam Stoltz

Madam Stoltz

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The inspiration to the name MADAM STOLTZ comes from India – as so much else in the life of Pernille Stoltz.

“The Indians are very polite and always addresses me with ’Madam’. In 1995, when I should name my first shop, Madam Stoltz was the first name on my mind, and I have sticked to the name ever since.”


There has never been a big masterplan behind Madam Stoltz. Instead, the driving forces have been creativity, fantasy and an adventurous mind. Combined with a deep fascination of the Asian style of living and the ability to seize the opportunities popping up when on the move.

It all began in the early 1990´s with a young Danish woman, Pernille Stoltz. In order to finance her Asian journey, Pernille bought jewelleries at flea markets in India and sold the same to tourists on the beaches in Greece.

After 3 years of travelling and a lot of adventures she returned to Denmark – with her head full of ideas of how to produce her own designs of handicrafts with some of the skillful Indian craftsmen she had met on her journey.

In 1995, Pernille opened a small shop selling hooks, baskets, candlestands, jewelleries and Indian saris in the latin quarter of Copenhagen. The shop gave Pernille the opportunity to travel to India frequently and to make her creative ideas become real. In 1997, Pernille started selling to other lifestyle- and giftshops in Denmark – and the wholesale business of Madam Stoltz was born.

In 2002, Pernille and her husbond Peter, decided to move to Pernille´s native island, Bornholm – in the middle of the Baltic Sea, together with their 2 young daughters. The couple is now running Madam Stoltz in a partnership. Pernille is the designer and responsible for the contact to the suppliers in India and China. Peter is looking after the logistics and the finances.

“I travel to India minimum 4 times yearly – and I always return full of inspiration – India has become my second home.”


Since 2010, Madam Stoltz has supported NAI DISHA (new direction), in New Delhi. A NGO that focus on development through education.

Nai Disha started 10 years ago as a school for very poor people, and thanks to Nai Disha, many children from slum areas of New Delhi are no longer begging in the streets, but have been given the chance to get an education.

The Nai Disha project is now having 450 children and young people under its wings.

“During my trips around India, I have seen seen and experienced the most terrible consequenses to extreme poverty. By supporting the wonderful Nai Disha project, I am so pleased to be able to give just a little bit back to the country, that has given me so much”, Pernille declares. Pernille always visit Nai Disha when she is in New Delhi.”

Nai Disha and Madam Stoltz have together developed a fair trade project. Young people, at the age of minimum 18, are making some products sold through the Madam Stoltz sales network. ALL turnover is transferred to the Nai Disha project – the young people and their families.